Interviews with leading experts in the beauty wheelhouse on building a successful brand through digital and influencer marketing.
Episodes
Tuesday Oct 08, 2019
Tuesday Oct 08, 2019
It’s our 53rd episode of The Skinny on Beauty and we are sharing some of the industry’s best kept secrets with five ways to increase your sales on Instagram! Did you know that to date, there are about three billion and counting, who are now on social media? Amazing! Because of this growth, Instagram is now allowing you to make posts from your desktop. Thank you Instagram! Tune in to learn more tips that will help you grow your business.
For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at https://www.facebook.com/groups/affluentinfluence/
Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.
Tuesday Sep 03, 2019
Tuesday Sep 03, 2019
It's our 52nd episode of The Skinny on Beauty! Our host Cheryl Hawley gets the opportunity to speak to budding entrepreneur Lerin Lockwood about her invention, the Lion Latch. What is a Lion Latch? How did the idea come about to create this Lion Latch? Tune in to learn about how this high school coach took an idea, a little bit of encouragement, and turned it into small growing business!
For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at https://www.facebook.com/groups/affluentinfluence/
Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.
Thursday Jul 11, 2019
Thursday Jul 11, 2019
In our 50th episode Cheryl Hawley sits down with Lisa Hyde from The Confidence Crown. Together they talk about entrepreneurship and what it takes to create synergy in business.
WHAT YOU WILL LEARN:
Tried-and-true approaches for selling with confidence. Lisa Hyde is a budding entrepreneur, beauty, health and wellness expert, and independent consultant with North America's #1 skin care brand, Rodan + Fields. Lisa recently released her first book, Be #StrongHER on Amazon where she shares insights on how to build confidence.
BONUS! If you are looking to start your own podcast, check-out Cheryl's podcasting bootcamp or sign-up for her online podcasting course waitlist here: http://bit.ly/USPodcastBootcamp
For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at https://www.facebook.com/groups/affluentinfluence/
Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.
Saturday Mar 16, 2019
Saturday Mar 16, 2019
In our 37th episode of The Skinny On Beauty Cheryl talks about 3 common social media marketing mistakes and how to avoid them. The world of digital marketing is vast It is easy to get lost in a million open tabs floating across your screen. It is even easier to get side-tracked, lazy and just plain frustrated with launching anything online. Would you agree? Over the last 11 years we’ve seen a lot of mistakes made. Our hope is that you will gain some valuable insights from this podcast that will save you time when building out your social media platforms. In this episode Cheryl covers the following mistakes:
1. Using Bots Or Trick To Gain Your Following
2. Self-Focused Content
3. Not Having a Why
If you liked this episode please take a moment to let us know by writing a review for us on iTunes. You can also now be mentioned on our podcast by taking a screenshot of this episode while you are listening and tagging us on Instagram!
Early-bird tickets are going on sale soon for our yearly #AffluentInfluenceSummit where more of this tips will be covered. Stay active for updates.
If you haven't done so already head to our website, Unite Socially and download our free tips for growing your social media.
Until next time!
Monday Feb 04, 2019
Monday Feb 04, 2019
Working with both brands and influencers to help them launch their online business is something we are very fond of doing. Over the years of consulting, we've been asked several questions on how to successfully using Google Analytics to enrich content. One way is to get officially trained through their Analytics Academy.
Here you can receive a certificate of completion on any course by passing with a 80% of higher. Or, you can listen to this short podcast where Cheryl breaks down some very simple tips to guide you through to a better understanding and get you on your way.
In this podcast you will learn:
1. What a bounce rate means.
2. Gain a clear understanding on how pages are performing.
3. The benefits of using a link shortener.
4. The one page on your website that should be clear and concise.
A note on our podcasting event, we did just host our "How To Podcast" workshop. However, we still have our upcoming Podcast Bootcamp which will provide you with one-on-one training on how to fine-tune your voice, interviewing style and 1 live podcasting session for you to leave with. Stay connected with us @unitesocially for details on the time and date.
If you liked this episode, please let us know by leaving a review on iTunes or Podbean. It helps us reach more hungry entrepreneurs and offer them tools to drive a successful online digital marketing strategy.
If you are interested in our mentorship program, THRIVE. Please email us at unitesocially@gmail.com to get on the mailing list for our launch date.
If you liked this episode you may also like: How To Build A Retail Marketing Strategy
Monday Nov 19, 2018
Monday Nov 19, 2018
I had the pleasure of interviewing Sinead Norenius the self-proclaimed "Beauty Industry Grandma." I would have to agree with her on this title. Sinead is deeply rooted in the beauty industry and has developed to successful companies and their successful exits. Listen to find out how you too can successfully build your own business exit strategy. Plus some very interesting tips on entrepreneurship and Sinead's personal journey on how she got her start in the beauty industry, which took me by surprise! Now at the Pienza Collective, Sinead helps client navigate the ever-changing landscape of digital marketing.
In this episode you will learn:
Why you should decide to sell or exit your business
What things need to align to make a successful business exit plan
How to get the word out that you are transitioning or selling
How to continue to have passion to create and build a business
If you liked this episode please leave a review to let others know. It helps support the show and gives us great insights on what content is working for you. We love hearing from you!
Wednesday Oct 17, 2018
Wednesday Oct 17, 2018
Building a retail strategy in 2018 can be rough. Thankfully, Lydia Vargo of Chic Execs sat down with me to share her secrets for effective online strategies.
Having multiple online forums and platforms where your product, service or personal brand can create engagement on is exhausting to say the least. Anyone who is an expert in public relations and digital marketing can relate. The beauty is in the formula. Creating synergy between what you offer and what your audience needs will help you from experiencing burn out. The areas that need improvement must be measurement and analyzed and then carefully executed. This is where experts like myself and Lydia come in.
In this episode, you will learn how to:
1. The history of ChicExecs.
2. What a retail strategy is.
3. How to you decide what retail channels a product or service will be available in.
4. The importance of product placement.
6. Insight into the development of a kick-ass PR kit.
7. How social media weighs in.
8. Tips to standing out above the competition.
9. Why influencer marketing is needed in 2018 and beyond.
If you like this episode, please leave a review on iTunes.
If you haven’t already joined our private facebook group for additional support on show topics, entrepreneurship, marketing and to connect with other creatives please do so by requesting to join here.
To hear more successful entrepreneur interviews please follow us on the following platforms: Podbean, iTunes or Google Play.
Tuesday Jan 30, 2018
Tuesday Jan 30, 2018
Setting ambitious goals is part of a entrepreneurs job and having guide is just the beginning. Having goals aligned when starting a new year is a great way to set your intentions. Today’s Skinny On Beauty podcast topic with OC Talk Radio is on personal development for creating positive change in the new year for yourself & your beauty business. With CEO's Cheryl Hawley's personal forecast on what’s to come for social media marketing in 2018.
Starting a new year is exciting! It allows us to pause and refocus our intentions. The problem we hear most often from entrepreneurs that we work with about new year’s resolutions is that they are not often met and then our very familiar friend, failure pays us a visit and attacks our entire mindset and plan for making positive changes. Therefore, we've aligned this episode to help you start with goals that are achievable. If you simply make the decision to apply yourself, New Year’s Resolutions can help you gain perspective and achieve goals that can make you a stronger individual both personally and professionally. Listen to the podcast below to hear our tips to help you stay more focused in 2018.
Guide To Becoming A Better Entrepreneur In 2018
1. Become A Leader
2. Charge What You Are Worth
3. Keep Up On Current Events
4. Learn Something New
5. Take Time For Yourself
Hear Everything You Need To Learn On Entrepreneurship
1:04 Producing more shows on Personal Development.
2:09 Request for radio shows produced by Unite Socially.
3:45 Marketing your beauty brand online.
4:20 Follow our podcast Skinny On Beauty on various podcasting aggregate sites and applications.
5:22 New Year's resolutions can help you gain perspective and achieve your goals.
5:34 Guide to becoming a better and more successful entrepreneur in 2018.
5:45 Tip number one. Becoming a leader. Why it is important.
6:40 Tip number two. Charge what you are worth. How to overcome these fears.
8:20 What does self-esteem have to do with raising your rates.
9:50 Tip number three. How to keep up with current events.
11:04 Tip number four. Learn something new. Ideas and inspiration for staying on top of your game.
13:13 Tip number five. Taking time for yourself. How to create a successful work life balance.
16:35 What trends are to come for social media marketing in 2018.
18:48 Developing mobile ready content.
20:07 Inspirational quotes for entrepreneurs.
If you are looking to produce your own podcast, create a skin care line or make a social change, my team and I would be happy to help you! Contact us today for a free consultation and strategy review.
To be a guest on the show, please contact us at Unite Socially. To be part of our private community and support the show please join us here.
To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms: Podbean, Soundcloud, iTunes or Google Play.