Interviews with leading experts in the beauty wheelhouse on building a successful brand through digital and influencer marketing.
Episodes
Thursday Apr 26, 2018
Thursday Apr 26, 2018
Creating the perfect story that will resonate with your audience and grow your business on social media can be challenging. If you are a social brand, you know that stories (along with video) are all the hype right now . If you are lost in all the filters, stickers and options each platform offers to create stories don't feel like you are alone. I have a lot of clients that frankly get overwhelmed with the ever changing advertising and social media platforms.
Today's guest Talia Prairie from Bounce Society and I talk about the latest updates to stories and just how to make your brand more personal through story creation. At the end of the day people want a connection. They want to feel something from the content that you are providing, which is always easier said than done.
Did you know Over 250 million people use Instagram Stories every day. And, our experience with clients is that half of them are using them inefficiently. So what is the definition of a Instagram or Facebook story? Stories are temporary videos or photos that are strung together to form a slideshow gallery that, well, tells a story. A great business tool for small businesses is Instagram's ability to allow users who have 10,000 or more followers to add links to their stories. These links allow your viewers to “swipe up” on your story to follow a direct link for them to either purchase what you are selling or sign up for what you are promoting. I highly suggest getting a experience social media agency or consultant like myself to work with you on gaining targeted followers to reach your 10k goal. However, if you don't have 10,000 followers don't worry. You can see results from story creations without having a large number if you have a strategy in place.
In This Podcast You Will Learn:
How to turn a anyone's face into a sticker
A creative way to collaborate with influencers
How to add a GIF to your stories
How to go live with a friend or colleague
The benefits of jumping on a trampoline
To be a guest on the show, please contact us at Unite Socially.
Thursday Mar 22, 2018
Thursday Mar 22, 2018
Today on the Skinny On Beauty radio we will be talking about how to work with influencers, Plus another special topic on successful business building for busy entrepreneurs with 6 habits for starting the morning off with success.
How do you attract influencers to want to work with your beauty brand? We are glad you asked! This is the hot ticket right now especially after the latest Nielsen report on the power of podcasting. Today's influencer and advertising medium is expanding and broadening to help you reach your target audience.
In this episode you will learn tips on building the right brand messaging and image to work with targeted influencers and personal development tips to help you be a happy and successful entrepreneur.
1:45 What does having your website up-to-date have to do with working with influencers.
3:20 Tips for branding yourself online and posting accurately to each social platform.
7:30 How to boost your engagement on your blog and other website assets.
9:00 How to align with the right influencers for your brand.
11:45 How should you vet your collaborations?
18:00 6 habits for a successful morning as an entrepreneur.
18:10 Social Media Marketing World conference.
If you are looking to produce your own podcast, need help with marketing your beauty brand or need help with social media strategy, my team and I would be happy to help you! Contact us today for a free consultation and channel review.
To be a guest on the show, please contact us at Unite Socially. To be part of our private community and support the show please join us here.
Friday Feb 23, 2018
Friday Feb 23, 2018
We know by now you have heard that cannabis for adult use is legal under Prop 64 which in turn has caused the cannabis industry to take off! On the Skinny On Beauty podcast today we brought in International business strategist, Simone Cimiluca-Radzins of Kalogia to take us deep into this topic and help us uncover how to stand out as a beauty cannabis brand in 2018.
Cheryl Hawley (left) with Simone Cimiluca-Radzins
In this episode you will learn:
3:00 How Simone got into the cannabis industry
6:00 Podcasting & Cannabis Talk
7:45 What is Cannabis Women Empowerment Summit (CWES)
12:00 Financial Freedom Roadmap in the cannabis space.
13:40 What does compliance mean for the cannabis industry?
16:00 Difference between THC and CBD.
17:33 Compliance for CBD products.
19:00 Risk on a Federal & State Level
22:00 How to Connect with other cannabis brands.
29:00 How to gain financial freedom as a cannabis beauty brand.
32:50 4 pillars to building your business.
33:25 What does tech have to do with building a cannabis brand?
38:00 Favorite entrepreneur quotes
Listen To The Show Now!
If you are looking to produce your own podcast, need help with marketing your cannabis beauty brand or need help with social media strategy, my team and I would be happy to help you! Contact us today for a free consultation and channel review.
To be a guest on the show, please contact us at Unite Socially. To be part of our private community and support the show please join us here.
To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms: Podbean, Soundcloud, iTunes or Google Play.
Tuesday Jan 30, 2018
Tuesday Jan 30, 2018
Setting ambitious goals is part of a entrepreneurs job and having guide is just the beginning. Having goals aligned when starting a new year is a great way to set your intentions. Today’s Skinny On Beauty podcast topic with OC Talk Radio is on personal development for creating positive change in the new year for yourself & your beauty business. With CEO's Cheryl Hawley's personal forecast on what’s to come for social media marketing in 2018.
Starting a new year is exciting! It allows us to pause and refocus our intentions. The problem we hear most often from entrepreneurs that we work with about new year’s resolutions is that they are not often met and then our very familiar friend, failure pays us a visit and attacks our entire mindset and plan for making positive changes. Therefore, we've aligned this episode to help you start with goals that are achievable. If you simply make the decision to apply yourself, New Year’s Resolutions can help you gain perspective and achieve goals that can make you a stronger individual both personally and professionally. Listen to the podcast below to hear our tips to help you stay more focused in 2018.
Guide To Becoming A Better Entrepreneur In 2018
1. Become A Leader
2. Charge What You Are Worth
3. Keep Up On Current Events
4. Learn Something New
5. Take Time For Yourself
Hear Everything You Need To Learn On Entrepreneurship
1:04 Producing more shows on Personal Development.
2:09 Request for radio shows produced by Unite Socially.
3:45 Marketing your beauty brand online.
4:20 Follow our podcast Skinny On Beauty on various podcasting aggregate sites and applications.
5:22 New Year's resolutions can help you gain perspective and achieve your goals.
5:34 Guide to becoming a better and more successful entrepreneur in 2018.
5:45 Tip number one. Becoming a leader. Why it is important.
6:40 Tip number two. Charge what you are worth. How to overcome these fears.
8:20 What does self-esteem have to do with raising your rates.
9:50 Tip number three. How to keep up with current events.
11:04 Tip number four. Learn something new. Ideas and inspiration for staying on top of your game.
13:13 Tip number five. Taking time for yourself. How to create a successful work life balance.
16:35 What trends are to come for social media marketing in 2018.
18:48 Developing mobile ready content.
20:07 Inspirational quotes for entrepreneurs.
If you are looking to produce your own podcast, create a skin care line or make a social change, my team and I would be happy to help you! Contact us today for a free consultation and strategy review.
To be a guest on the show, please contact us at Unite Socially. To be part of our private community and support the show please join us here.
To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms: Podbean, Soundcloud, iTunes or Google Play.
Tuesday Jan 09, 2018
Tuesday Jan 09, 2018
In this episode I will be discussing strategies for achieving goals, why success brings fear and how to overcome the issues that accompany accomplishment.
If you are like most entrepreneurs that I coach or small business owners that I consult on marketing & other business goals, I’m positive you have felt these feeling of unworthiness or limiting beliefs that come with pursuing your goals. In this episode I will be walking you through how to identify limiting beliefs and overcome them.
As an entrepreneur I am constantly checking myself for areas of improvement. I am almost judging myself on my accomplishments. No one ever does that right? Ya, right. After 7 years of operating a marketing agency & interviewing numerous peeps just like you and me, I’ve come up with a system to help me to stop judging myself & start loving myself. With the help of all of you, I’ve also put into play ways that I can use my strengths to achieve greater success without being afraid of falling or the fear succeeding. In preparing for this podcast, I even was able to dive deeper and identify further obstacles that have held me back. So let’s jump right in with my 5 tips that I will go over in great detail in this episode.
1. Stop looking to the past & start looking to the future.
2. Accomplish your daily tasks
3. Stop worrying about what others think
4. Find your authenticity
5. Make the choice
To be a guest on the show, please contact Unite Socially. To be part of my private community and support the show please join us here.
To hear more successful entrepreneur interviews please check out Skinny On Beauty on the following platforms: Podbean, Soundcloud, iTunes or Google Play.
A couple of my favorite quotes:
Quote #1: He is able who thinks he is able.” ~Buddha
Quote #2: “ Success is not final, failure is not fatal: it is the courage to continue that counts.” - Winston Churchill.
Thank you to all my listeners! Don’t forget you can tweet me @skinnyonbeauty if you want to be a guest on my show. You may also reach out for a consultation with me for building YOUR beauty or health brand presence ONLINE. In addition to, social media MARKETING/ influencer services AT info@unitesocially.org/ www.unitesocially.org
Wednesday Nov 08, 2017
Wednesday Nov 08, 2017
Fashion designer, RoseMarie Macklin shares her tips for curating social content for your fashion show on my latest episode of The Skinny On Beauty produced by Unite Socially.
As a women I know what women go through to look nice and feel confident in what they wear. When I met fashion designer, RoseMarie Macklin the struggle for feeling sexy in swimsuit wear seemed a lot less dramatic!
In this podcast we discuss social media tips for curating your fashion show content. So, if you are preparing for any type of event where you will be showcasing your products or fashion pieces and what tips on how to spread the word virally this podcast is for you.
Rosemarie Macklin is a proud Jamaican women from the busy city streets of Kingston where fashion was an everyday aspiration. Rosemarie is a fashion designer and owns a boutique called Si Mee located in Las Vegas Nevada. She strives to design garments that can be worn by women who want to make statements. Her designs are sought out through many Avant guard stores across the world. Si Mee Collection is a brand for “women who make things happen.”
I was honored to get to sit down with this beautiful women and talk about her goals as an female entrepreneur and get insights on how she made the bold decision to start to live her dreams at the young at of 50 years old.
The entire show is jam-packed with great marketing strategies but here are some of my favorite questions & answers asked:
4:59 How did your passion for fashion begin?
19:52 What social platforms should you start showcasing your designs on?
21:53 How long before you launch do you need to have your social strategy set up?
22:37 What do you showcase on your Instagram stories?
24:14 Find out how to get a FREE Si Mee Collection piece sent to you!
26:37 How do you decide what photos to post during a fashion show?
27:48 Is using location on your posts important?
To be a guest on the show, please contact Unite Socially. To be part of my private community and support the show please join us here.
To hear more successful entrepreneur interviews please check out Skinny On Beauty on the following platforms: Podbean, Soundcloud, iTunes or Google Play.
Listen to the podcast now!
If you liked this interview you might also like How To Get Subscribers To Your YouTube Channel.
What was your favorite tip that you heard in today’s show? Please share any of your tips for curating engaging content on social media. Comment below with your advice, feedback or questions.
RoseMarie's Inspirational Quote: “Life happens once and there's no redo so make it happen."
Saturday Oct 14, 2017
Saturday Oct 14, 2017
Amanda Bucci joined me on-air to talk about YouTube & Fitness. Amanda has over 180,000 subscribers on her YouTube Channel where she is a fitness educator and talks about her personal and professional goals for living a fitness lifestyle. I was thrilled to interview Amanda on The Skinny On Beauty because she was my very first fellow podcaster!
In this podcast we will be offering up digital marketing tips to grow your subscriber list because let's face it, video is where it's at today. Video is the #1 engagement tool for all content. So if you are looking to get into producing more videos and want to learn strategies that will help you produce rich content and bring more eyes to view it then this podcast is for you.
The entire show is jam-packed with great marketing strategies but here are some of my favorite questions & answers asked:
4:26 What is it like to be a paid sponsor for fitness brands?
10:26 How do you track macros & how do they work in with helping us with our body goals?
20:21 How would you suggest to start a YouTube Channel and get your first 1,000 followers?
24:00 How do you make your title searchable?
27:14 How to use social media platforms to drive traffic to your YouTube video?
29:10 What one strategy always works for you to boost video views?
31:18 How did you grow your channel in under 3 years "The Boom"
Amanda's Inspirational Quote: "Our greatest fear is not that we are inadequate it's that we are powerful beyond measure" - Marianne Williamson
What was your favorite tip that you heard in today’s show? Please share your tips for gaining more subscribers to your YouTube channel or inspirational quotes. Comment below with your advice, feedback or questions.
To be a guest on the show, please contact Unite Socially. To be part of my private community please join us here.
To hear more successful entrepreneur interviews please check out Skinny On Beauty on the following platforms: Podbean, Soundcloud, iTunes, Google Play or YouTube.
If you liked this interview you might also like How To Cover Your Live Fashion Events.
Wednesday Sep 06, 2017
Wednesday Sep 06, 2017
Fashion is big business! Promoting and scaling your fashion events is bigger business. On my latest podcast, I sat down with Kathy Marino of OC Fashion Week, Raad Ghantous, founder of RG & A and Kimberly Hoang with Amazing Lash Studios. Together these three are a dynamic team for creating memorable and fashionable events. Each guest brings insight on how to cover your live events and how to create successful event strategies.
I remember the first time I heard about #OCFW, I was so excited that my hometown, was finally going to have a space in the fashion industry. I started promoting the event before even reaching out to Kathy because I knew how under-served this market was. I believe this was back in 2014, during the time when I started working heavily with influencers to help promote my beauty clients products and consult with them on how to reach out to brands professionally for PR pieces. The times have definitely changed since then, with me at the forefront of each movement taking it all in.
I was recently asked if my tips on the show help with any business sector and strategy and not just with those entrepreneurs in the beauty wheelhouse - Absolutely! If you follow me, you know that I have deep roots within the beauty industry and my specialty is marketing for brands in this sector. However, my guests and I offer up tips that will help you grow your business regardless of your niche.
So, if you aren't in the fashion industry, but want to learn more about event marketing this episode is still for you! By listening to the show you will learn how to select sponsors that will resonate with your brand messaging and align with your target market, create and select appropriate and visually appealing venues, promote your event through influencer marketing, cover your live events with video content and educational scripts and much more.
OCFW is going on now! To get your daily fast pass ticket read what Kathy says in the comment section on this post. To purchase your ticket, check out the the scoop here.
What was your favorite tip that you heard in today’s show? Do you have any video applications that you would like to share? Comment below with your advice, feedback or questions.
To be a guest on the show, please contact Unite Socially.