The Skinny on Beauty

046: Using Google Analytics To Enrich Your Content

Working with both brands and influencers to help them launch their online business is something we are very fond of doing. Over the years of consulting, we've been asked several questions on how to successfully using Google Analytics to enrich content. One way is to get officially trained through their Analytics Academy.

Here you can receive a certificate of completion on any course by passing with a 80% of higher. Or, you can listen to this short podcast where Cheryl breaks down some very simple tips to guide you through to a better understanding and get you on your way.

 

In this podcast you will learn: 

1. What a bounce rate means.

2. Gain a clear understanding on how pages are performing.

3. The benefits of using a link shortener.

4. The one page on your website that should be clear and concise. 

A note on our podcasting event, we did just host our "How To Podcast" workshop.  However, we still have our upcoming Podcast Bootcamp which will provide you with one-on-one training on how to fine-tune your voice, interviewing style and 1 live podcasting session for you to leave with. Stay connected with us @unitesocially for details on the time and date. 

If you liked this episode, please let us know by leaving a review on iTunes or Podbean. It helps us reach more hungry entrepreneurs and offer them tools to drive a successful online digital marketing strategy. 

If you are interested in our mentorship program, THRIVE. Please email us at unitesocially@gmail.com to get on the mailing list for our launch date. 

If you liked this episode you may also like: How To Build A Retail Marketing Strategy

 

Building Self Esteem In 2019 With Debbie Corley

Having actual self esteem in the age of digital hangouts can be challenging.  Often, we find ourselves looking to see how many comments or likes a post that gets to validate our feelings about being socially vulnerable. This is just the modern day attachment to self esteem in a virtual world. However, what about life occurrences before the web which might have affected how we felt and viewed ourselves? 

Debra Corley founder of Tulifts, a sports bra insert, has had many challenges in her life which she could have allowed to negatively shape her identity.  Instead, she chose to embrace her life by helping to empower women to feel and look great. Debra opens up in my exclusive interview about her lifelong lessons from being born with scoliosis and living through years of domestic violence.  She shares her own path to finding self esteem and some very actionable tips. 

In This Episode You Will Learn:

The story of how Tulifts was born

Understand what scoliosis is 

Support for unhealthy relationships

Manage your stress levels

Tools for building self esteem 

Ideas for self discovery

Tips for perseverance as a entrepreneur

If you like this episode please let us know. Write a review for us on iTunes. 

Stay connected and follow Cheryl Hawley at @skinnyonbeauty and her company @unitesocially. 

 

 

Business Exit Strategy With Sinead Norenius

I had the pleasure of interviewing Sinead Norenius the self-proclaimed "Beauty Industry Grandma." I would have to agree with her on this title. Sinead is deeply rooted in the beauty industry and has developed to successful companies and their successful exits.  Listen to find out how you too can successfully build your own business exit strategy. Plus some very interesting tips on entrepreneurship and Sinead's personal journey on how she got her start in the beauty industry, which took me by surprise!  Now at the Pienza Collective, Sinead helps client navigate the ever-changing landscape of digital marketing. 

In this episode you will learn:

Why you should decide to sell or exit your business

What things need to align to make a successful business exit plan

How to get the word out that you are transitioning or selling

How to continue to have passion to create and build a business

If you liked this episode please leave a review to let others know. It helps support the show and gives us great insights on what content is working for you. We love hearing from you! 

 

 

 

How To Build A Retail Strategy with Lydia Vargo

Building a retail strategy in 2018 can be rough. Thankfully, Lydia Vargo of Chic Execs sat down with me to share her secrets for effective online strategies. 

Having multiple online forums and platforms where your product, service or personal brand can create engagement on is exhausting to say the least. Anyone who is an expert in public relations and digital marketing can relate. The beauty is in the formula. Creating synergy between what you offer and what your audience needs will help you from experiencing burn out. The areas that need improvement must be measurement and analyzed and then carefully executed. This is where experts like myself and Lydia come in.  

In this episode, you will learn how to:

1. The history of ChicExecs.

2. What a retail strategy is.

3. How to you decide what retail channels a product or service will be available in.

4. The importance of product placement. 

6. Insight into the development of a kick-ass PR kit. 

7. How social media weighs in. 

8. Tips to standing out above the competition. 

9. Why influencer marketing is needed in 2018 and beyond.

If you like this episode, please leave a review on iTunes.

If you haven’t already joined our private facebook group for additional support on show topics, entrepreneurship, marketing and to connect with other creatives please do so by requesting to join here.

To hear more successful entrepreneur interviews please follow us on the following platforms: Podbean, iTunes or Google Play.

How To Brand With Kendra Losee

How many of you know that branding is more than just having a logo for your product or service? If you are one of the lucky few that knew this, give yourself a pat on the back! 

Marketing expert, Kendra Losee of Mota Marketing, sat down with me to talk about the essentials of branding. If you want to know how to align your brand in front of the right audience this episode will tell you how to do that. If you want to understand more about how to personalize your brand to speak to your current customer base, this podcast covers that. 

Kendra takes us through her own personal experience with corporate branding and how they won her over through simple tricks that anyone can do. You don't always have to have a large budget to make an impact. Getting your brand identity on track can happen with just a few shifts in how you approach your consumer and how you deliver your brands messaging online.  It starts with a little willingness and a lot of listening. 

What we cover:

How Kendra found her passion with Cannabis marketing

Keystones for personal branding

How to speak to your audience

What platform(s) should you be marketing on

How collaborating with others is a win

Kendra's favorite quote 

 

How To Stay Focused As An Entrepreneur

While prepping for this show I came across a dozen on articles on Entrepreneur on this very topic. They must have written about the topic several times over the years in different ways. I immediately felt connected and like I was not alone anymore. The article that stood out to me the most, probably because I actively meditate and try to control my mind was How To Stay Focused:Train Your Brain. Therefore, I've arrange the following tips for you to get more accomplished and stay on track as an entrepreneur in my first ever mini-podcast debut! I'm grateful for you all pushing me to do more of these personal development shows and can't wait to hear what you think about this one. Let's jump right in!

In this episode you will learn how to:

Stay Focused

Track Goals

Keep yourself accountable (It's easier than you think!)

Manage your schedule easier by saying a simple two letter word. 

If you haven’t already joined my private facebook group for additional support on show topics, entrepreneurship, marketing and to connect with other creatives please do so. We need you! This is a place to get support and learn how to grow stronger and healthier as an entrepreneur. Join us here.

Make sure to leave your questions here on iTunes as a review as I am checking it often and love hearing from you all!

Stay connected with me and my marketing company at:

@unitesocially

@skinnyonbeauty

 

5 Effective Steps To Creating Social Media Reports

Welcome to another episode of The Skinny On Beauty! Today we are discussing 5 Effective steps to creating social media reports. Every company is now incorporating social media marketing into their regular marketing efforts. Reports help you understand what’s driving clicks, what’s bringing engagement and what’s working and what’s not. 

In this episode you will learn the 5 stteps to creating jaw-dropping social media reports. The tips are easy and effective for any social media marketing enthusiast, influencer or entrepreneur. We dive deep into influencer metrics and how to measure partnerships. 

Key Takeaways:

Define your audience and tailor your report to them.

Report metrics that make sense according to your business goals

Listen to your audience

Measure influencer partnerships

Present your results with clarity

Listen to the podcast to learn how to do the aforementioned and more!

If you are want more on how to create a stunning report that will impress your boss or client. Email us at unitesocially@gmail.com for our easy reporting tool template.  It's a FREE tool that will allow you to see charts and reports that will bring growth and bottom line results to fruition. 

 

How To Incorporate Influencers Into Your Marketing Strategy

Today we will talk about influencer marketing and how to incorporate it in with your entire marketing strategy. A few weeks ago I did a show on how to work with influencers and received some great feedback from you.  Some of you even took advantage of our influencer tool on how to vet and pitch influencers. During this time I got a lot of feedback on delivering the next steps.  How then do you use influencers to work with your brands marketing strategy? This show will disscuss just that.

In this episdoe you will learn not only how to incorporate influencers into your marketing strategy but three personal development tools that will help you squeeze more out of the day. 

 

Skip to the talking points you want to hear by checking out the lineup below. 

3:11 How to promote your product or service with influencers

5:33 How to have your product stand out to influencers

7:10 Creating photo ready spaces

9:57 Be a transparent brand

11:17 The 4 P’s of Marketing

11:52 Three Goals to help you achieve a better you

16:25 How to make fear your friend.

17:30 Show quote for motivation.

To be a guest on the show, please contact us here at Unite Socially. 

To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms:  Podbean, Soundcloud, iTunes or Google Play.