VIDEO is the new buzz word! I know you have all seen the trends for video marketing across every major social media platform, but how do they do it without spending major bucks on a video editor?
Erin Kelly is a makeup artist from North Carolina and is here to share her secrets to making affordable and engaging makeup tutorial videos. Erin started her journey to become a makeup artist 5 years ago when she started attending The Academy of Makeup Arts in Nashville, Tennessee. Shortly after her graduation, Erin started posting her models and looks of the day on social media platforms. After gaining some new clients from posts on Instagram, she created a YouTube channel where she began to teach herself FinalCut Pro editing software.
In the interview below Erin shares what tools within the program she uses to edit her videos and tips on setting up the perfect booth for shooting your videos. Lighting is everything when gaining the perfect shot because without the right lighting no one will be able to focus on what you are saying or doing.
I know that learning a new software program can be intimidating so, please feel free to also check out these great video marketing apps that might make it easier for you to create fresh video content. One that we both like is Hyperlapse. It will allow you to speed up your video so you may provide your entire look and post it on Instagram. Another great video app is Filmorago. This is comparable to iMovie and will allow you to trim, crop and edit your videos.
There are so many different options for creating video today, so finding the one that works for you shouldn't be hard. Following advice from professionals like Erin will help carve your path to success on both the editing and camera side of learning how to craft beauty tutorials that will educate and engage your fans.