Interviews with leading experts in the beauty wheelhouse on building a successful brand through digital and influencer marketing.
Episodes
Wednesday Jul 31, 2019
Wednesday Jul 31, 2019
In our 51st episode Cheryl Hawley shares some great marketing insights into ways to focus on growing your business. A questions she has been asked the most: HOW? How do I grow my business? These four tips which include: creating a vision, being collaborative, taking calculated risks, and saying no effectively, will be sure to help boost your business to the next level.
For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at https://www.facebook.com/groups/affluentinfluence/
Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.
Wednesday Sep 12, 2018
Wednesday Sep 12, 2018
How many of you know that branding is more than just having a logo for your product or service? If you are one of the lucky few that knew this, give yourself a pat on the back!
Marketing expert, Kendra Losee of Mota Marketing, sat down with me to talk about the essentials of branding. If you want to know how to align your brand in front of the right audience this episode will tell you how to do that. If you want to understand more about how to personalize your brand to speak to your current customer base, this podcast covers that.
Kendra takes us through her own personal experience with corporate branding and how they won her over through simple tricks that anyone can do. You don't always have to have a large budget to make an impact. Getting your brand identity on track can happen with just a few shifts in how you approach your consumer and how you deliver your brands messaging online. It starts with a little willingness and a lot of listening.
What we cover:
How Kendra found her passion with Cannabis marketing
Keystones for personal branding
How to speak to your audience
What platform(s) should you be marketing on
How collaborating with others is a win
Kendra's favorite quote
Thursday Apr 26, 2018
Thursday Apr 26, 2018
Creating the perfect story that will resonate with your audience and grow your business on social media can be challenging. If you are a social brand, you know that stories (along with video) are all the hype right now . If you are lost in all the filters, stickers and options each platform offers to create stories don't feel like you are alone. I have a lot of clients that frankly get overwhelmed with the ever changing advertising and social media platforms.
Today's guest Talia Prairie from Bounce Society and I talk about the latest updates to stories and just how to make your brand more personal through story creation. At the end of the day people want a connection. They want to feel something from the content that you are providing, which is always easier said than done.
Did you know Over 250 million people use Instagram Stories every day. And, our experience with clients is that half of them are using them inefficiently. So what is the definition of a Instagram or Facebook story? Stories are temporary videos or photos that are strung together to form a slideshow gallery that, well, tells a story. A great business tool for small businesses is Instagram's ability to allow users who have 10,000 or more followers to add links to their stories. These links allow your viewers to “swipe up” on your story to follow a direct link for them to either purchase what you are selling or sign up for what you are promoting. I highly suggest getting a experience social media agency or consultant like myself to work with you on gaining targeted followers to reach your 10k goal. However, if you don't have 10,000 followers don't worry. You can see results from story creations without having a large number if you have a strategy in place.
In This Podcast You Will Learn:
How to turn a anyone's face into a sticker
A creative way to collaborate with influencers
How to add a GIF to your stories
How to go live with a friend or colleague
The benefits of jumping on a trampoline
To be a guest on the show, please contact us at Unite Socially.
Tuesday Jul 11, 2017
Tuesday Jul 11, 2017
VIDEO is the new buzz word! I know you have all seen the trends for video marketing across every major social media platform, but how do they do it without spending major bucks on a video editor?
Erin Kelly is a makeup artist from North Carolina and is here to share her secrets to making affordable and engaging makeup tutorial videos. Erin started her journey to become a makeup artist 5 years ago when she started attending The Academy of Makeup Arts in Nashville, Tennessee. Shortly after her graduation, Erin started posting her models and looks of the day on social media platforms. After gaining some new clients from posts on Instagram, she created a YouTube channel where she began to teach herself FinalCut Pro editing software.
In the interview below Erin shares what tools within the program she uses to edit her videos and tips on setting up the perfect booth for shooting your videos. Lighting is everything when gaining the perfect shot because without the right lighting no one will be able to focus on what you are saying or doing.
I know that learning a new software program can be intimidating so, please feel free to also check out these great video marketing apps that might make it easier for you to create fresh video content. One that we both like is Hyperlapse. It will allow you to speed up your video so you may provide your entire look and post it on Instagram. Another great video app is Filmorago. This is comparable to iMovie and will allow you to trim, crop and edit your videos.
There are so many different options for creating video today, so finding the one that works for you shouldn't be hard. Following advice from professionals like Erin will help carve your path to success on both the editing and camera side of learning how to craft beauty tutorials that will educate and engage your fans.
Saturday Jan 28, 2017
Saturday Jan 28, 2017
Tina Aldatz, CEO of Savvy Travelers sits down with me to share her secrets on being a sexy and successful entrepreneur.
Chances are that if you are reading this blog you are a serial entrepreneur or love the world of beauty. Possibly both! Being the CEO of a digital marketing agency (Unite Socially), interviewer, blogger, active yogi and an awesome auntie makes me a pretty busy bee. In-between client meetings, staff collaborations, writing, events, interviews and yoga class I find it hard to breathe much less keep my appearance fresh.
Last year, I was invited back to StyleCon as an influencer. While I was there I came across the Savvy Travelers booth. Quick and convenient were my first two thoughts. Spread across the table are hundreds of designer beauty wipes with their motto, "No water. No problem." By the time I left their booth I felt like I just took a shower! After a long day of networking and snapping photos, these tiny travel-size wipes were Godsent.
During this interview we touch on Tina's upbringing, her love for fashion, her drive to overcome life's hurdles and what it was like to build a 14 million dollar company! Listen to get all her tips on how to stay sexy and successful in whatever business you are in.
If you find that you too could use some beauty designer wipes for on-the-go use promo code: "skinny" for 20% off when you buy online at Savvy Travelers.
Monday Feb 01, 2016
Monday Feb 01, 2016
Dr. Erin Stair is founder of Blooming Wellness a holistic health consultation service based in New York City, that specializes in stress reduction and natural healthy lifestyle changes. Dr. Stair invented ZENBands and ZENTones as easy ways people can reduce their stress levels while on-the-go.
Wednesday Dec 02, 2015
Wednesday Dec 02, 2015
Meet Megan O’Brien. She is the founder of Beauty Brander, a full service marketing and PR company that specializes in beauty, beverage, lifestyle, fashion, and celebrity collaborations. Read ahead as she shares how she went from the founder of the #1 beauty review blog in the county to the founder of a successful marking service. Back in 2005, Megan launched the first makeup blog around, Meg’s Makeup. The idea blossomed when she realized that the only makeup reviews available were the ones coming from Amazon. Since then, she has gained over 10,000 readers and followers on her blog and has gotten to opportunity to meet and connect with some of the most elite beauty professionals around. Utilizing her talents, skills, and love for cosmetics she created Beauty Brander. Basically, if you have a product, an idea, or need any advice on how to improve your beauty creations then Beauty Brander is the place to go. From the concept, to copywriting, marketing, getting it on the shelves, or getting it on the air, this company can help you through it all. One of the most important advice Megan shared is that in order to have a successful product, make sure that it's a product that will stand out. People want something that is new to the table. A product she is currently working with, youthH2O. For those of you who have not heard about them, it is a one shot superfood drink that helps enhances hair, nails, and skin glow. It contains organic ingredients such as camu camu, a fruit with one of the highest vitamin C properties, purple corn that is packed with antioxidants, and maca. When she was first presented with this product, one of the problems they faced when marketing youthH2O was the taste. With time and collaboration, they were able to come up with its delicious new flavor, Blooming Apple, which is said to taste similar to Jolly Rancher’s sour apple. Megan recommends to mix the blooming apple with vodka and some ice to create the “youth-TINI.” Another product that Megan talks about is called VanishMax. It is known as the fastest weave removal system in the world because the string that attaches the weave is pear-based and can be easily dissolved with the supplemental spray. Find out more about Megan's tips to making it to the top, what makes her tick and her all time favorite quote by listening to her interview below. |
Tuesday Jun 03, 2014
Tuesday Jun 03, 2014
Yes, it's true. You can GET CASH for your old, used clothing. Listen to my latest interview with Buffalo Exchange store manager, Caitlin Collier!