The Skinny on Beauty
How To Build A Retail Strategy with Lydia Vargo

How To Build A Retail Strategy with Lydia Vargo

October 17, 2018

Building a retail strategy in 2018 can be rough. Thankfully, Lydia Vargo of Chic Execs sat down with me to share her secrets for effective online strategies. 

Having multiple online forums and platforms where your product, service or personal brand can create engagement on is exhausting to say the least. Anyone who is an expert in public relations and digital marketing can relate. The beauty is in the formula. Creating synergy between what you offer and what your audience needs will help you from experiencing burn out. The areas that need improvement must be measurement and analyzed and then carefully executed. This is where experts like myself and Lydia come in.  

In this episode, you will learn how to:

1. The history of ChicExecs.

2. What a retail strategy is.

3. How to you decide what retail channels a product or service will be available in.

4. The importance of product placement. 

6. Insight into the development of a kick-ass PR kit. 

7. How social media weighs in. 

8. Tips to standing out above the competition. 

9. Why influencer marketing is needed in 2018 and beyond.

If you like this episode, please leave a review on iTunes.

If you haven’t already joined our private facebook group for additional support on show topics, entrepreneurship, marketing and to connect with other creatives please do so by requesting to join here.

To hear more successful entrepreneur interviews please follow us on the following platforms: PodbeaniTunes or Google Play.

How To Create Stories That Grow Your Business With Talia Prairie

How To Create Stories That Grow Your Business With Talia Prairie

April 26, 2018

Creating the perfect story that will resonate with your audience and grow your business on social media can be challenging.  If you are a social brand, you know that stories (along with video) are all the hype right now .  If you are lost in all the filters, stickers and options each platform offers to create stories don't feel like you are alone. I have a lot of clients that frankly get overwhelmed with the ever changing advertising and social media platforms.

Today's guest Talia Prairie from Bounce Society and I talk about the latest updates to stories and just how to make your brand more personal through story creation. At the end of the day people want a connection. They want to feel something from the content that you are providing, which is always easier said than done.


Did you know Over 250 million people use Instagram Stories every day. And, our experience with clients is that half of them are using them inefficiently. So what is the definition of a Instagram or Facebook story? Stories are temporary videos or photos that are strung together to form a slideshow gallery that, well, tells a story. A great business tool for small businesses is Instagram's ability to allow users who have 10,000 or more followers to add links to their stories. These links allow your viewers to “swipe up” on your story to follow a direct link for them to either purchase what you are selling or sign up for what you are promoting. I highly suggest getting a experience social media agency or consultant like myself  to work with you on gaining targeted followers to reach your 10k goal. However, if you don't have 10,000 followers don't worry. You can see results from story creations without having a large number if you have a strategy in place. 

In This Podcast You Will Learn:

How to turn a anyone's face into a sticker

A creative way to collaborate with influencers

How to add a GIF to your stories

How to go live with a friend or colleague

The benefits of jumping on a trampoline

To be a guest on the show, please contact  us at Unite Socially.

Building Your Cannabis Beauty Brand

Building Your Cannabis Beauty Brand

February 23, 2018

We know by now you have heard that cannabis for adult use is legal under Prop 64 which in turn has caused the cannabis industry to take off! On the Skinny On Beauty podcast today we brought in International business strategist, Simone Cimiluca-Radzins of Kalogia to take us deep into this topic and help us uncover how to stand out as a beauty cannabis brand in 2018.

Cheryl Hawley (left) with Simone Cimiluca-Radzins

In this episode you will learn:

3:00 How Simone got into the cannabis industry

6:00 Podcasting & Cannabis Talk

7:45 What is Cannabis Women Empowerment Summit (CWES)

12:00 Financial Freedom Roadmap in the cannabis space.

13:40 What does compliance mean for the cannabis industry?

16:00 Difference between THC and CBD.

17:33 Compliance for CBD products.

19:00 Risk on a Federal & State Level

22:00 How to Connect with other cannabis brands. 

29:00 How to gain financial freedom as a cannabis beauty brand.

32:50 4 pillars to building your business. 

33:25 What does tech have to do with building a cannabis brand?

38:00 Favorite entrepreneur quotes

Listen To The Show Now!

If you are looking to produce your own podcast, need help with marketing your cannabis beauty brand or need help with social media strategy, my team and I would be happy to help you! Contact us today for a free consultation and channel review. 

To be a guest on the show, please contact  us at Unite Socially. To be part of our private community and support the show please join us here.

To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms:  PodbeanSoundcloudiTunes or Google Play.

How To Cover Your Live Events With Kathy Marino

How To Cover Your Live Events With Kathy Marino

September 6, 2017

Fashion is big business! Promoting and scaling your fashion events is bigger business. On my latest podcast, I sat down with Kathy Marino of OC Fashion Week, Raad Ghantous, founder of RG & A and Kimberly Hoang with Amazing Lash Studios. Together these three are a dynamic team for creating memorable and fashionable events. Each guest brings insight on how to cover your live events and how to create successful event strategies.

I remember the first time I heard about #OCFW, I was so excited that my hometown, was finally going to have a space in the fashion industry. I started promoting the event before even reaching out to Kathy because I knew how under-served this market was.  I believe this was back in 2014, during the time when I started working heavily with influencers to help promote my beauty clients products and consult with them on how to reach out to brands professionally for PR pieces. The times have definitely changed since then, with me at the forefront of each movement taking it all in.

I was recently asked if my tips on the show help with any business sector and strategy and not just with those entrepreneurs in the beauty wheelhouse - Absolutely! If you follow me, you know that I have deep roots within the beauty industry and my specialty is marketing for brands in this sector.  However, my guests and I offer up tips that will help you grow your business regardless of your niche.

So, if you aren't in the fashion industry, but want to learn more about event marketing this episode is still for you! By listening to the show you will learn how to select sponsors that will resonate with your brand messaging and align with your target market, create and select appropriate and visually appealing venues, promote your event through influencer marketing, cover your live events with video content and educational scripts and much more.

OCFW is going on now! To get your daily fast pass ticket read what Kathy says in the comment section on this post. To purchase your ticket, check out the the scoop here.

What was your favorite tip that you heard in today’s show? Do you have any video applications that you would like to share? Comment below with your advice, feedback or questions.

To be a guest on the show, please contact Unite Socially.

Podbean App

Play this podcast on Podbean App