How many of you know that branding is more than just having a logo for your product or service? If you are one of the lucky few that knew this, give yourself a pat on the back!
Marketing expert, Kendra Losee of Mota Marketing, sat down with me to talk about the essentials of branding. If you want to know how to align your brand in front of the right audience this episode will tell you how to do that. If you want to understand more about how to personalize your brand to speak to your current customer base, this podcast covers that.
Kendra takes us through her own personal experience with corporate branding and how they won her over through simple tricks that anyone can do. You don't always have to have a large budget to make an impact. Getting your brand identity on track can happen with just a few shifts in how you approach your consumer and how you deliver your brands messaging online. It starts with a little willingness and a lot of listening.
What we cover:
How Kendra found her passion with Cannabis marketing
Keystones for personal branding
How to speak to your audience
What platform(s) should you be marketing on
How collaborating with others is a win
Kendra's favorite quote