The Skinny on Beauty

Episode 49: Using Podcasts To Grow Your Business

WHAT YOU WILL LEARN:

Cheryl Hawley shares 4 tips on how to grow your business through podcasting.

In a world where Instagram is the main social app to search for and find not only influencers but joint ventures have you ever wondered how to stand out from the crowd? Well, we have a couple pointers for you in this podcast. Spoiler alert, you have to think about content that will boost your engagement.

Whether you are on the consulting side of things as a entrepreneur looking for more work and partnerships. A brand looking for more influencers and collaborations or a influencer looking to build your credibility and content marketing - Podcasting is a great tool for you to use.  In this 49th episode Cheryl tells you why. 

These tips are not to tell you how to start your own podcast.  If you are interested in launching your own podcast and are local to Orange County, please check-out Cheryl's podcasting bootcamp.  If you aren't local and still want to learn how to podcast, join Cheryl's waitlist for her online podcasting course here. More details coming soon. 

What we have for you today is how just being a guest on someones podcast can grow your business, reach and credibility with the right strategy and mindset in place.

For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or #theskinnyonbeautypodcast - formally, #skinnyonbeauty. Every month we announce one lucky and active listener to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at https://www.facebook.com/groups/affluentinfluence/

Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.

How To Cover Your Live Events With Kathy Marino

Fashion is big business! Promoting and scaling your fashion events is bigger business. On my latest podcast, I sat down with Kathy Marino of OC Fashion Week, Raad Ghantous, founder of RG & A and Kimberly Hoang with Amazing Lash Studios. Together these three are a dynamic team for creating memorable and fashionable events. Each guest brings insight on how to cover your live events and how to create successful event strategies.

I remember the first time I heard about #OCFW, I was so excited that my hometown, was finally going to have a space in the fashion industry. I started promoting the event before even reaching out to Kathy because I knew how under-served this market was.  I believe this was back in 2014, during the time when I started working heavily with influencers to help promote my beauty clients products and consult with them on how to reach out to brands professionally for PR pieces. The times have definitely changed since then, with me at the forefront of each movement taking it all in.

I was recently asked if my tips on the show help with any business sector and strategy and not just with those entrepreneurs in the beauty wheelhouse - Absolutely! If you follow me, you know that I have deep roots within the beauty industry and my specialty is marketing for brands in this sector.  However, my guests and I offer up tips that will help you grow your business regardless of your niche.

So, if you aren't in the fashion industry, but want to learn more about event marketing this episode is still for you! By listening to the show you will learn how to select sponsors that will resonate with your brand messaging and align with your target market, create and select appropriate and visually appealing venues, promote your event through influencer marketing, cover your live events with video content and educational scripts and much more.

OCFW is going on now! To get your daily fast pass ticket read what Kathy says in the comment section on this post. To purchase your ticket, check out the the scoop here.

What was your favorite tip that you heard in today’s show? Do you have any video applications that you would like to share? Comment below with your advice, feedback or questions.

To be a guest on the show, please contact Unite Socially.