Fashion is big business! Promoting and scaling your fashion events is bigger business. On my latest podcast, I sat down with Kathy Marino of OC Fashion Week, Raad Ghantous, founder of RG & A and Kimberly Hoang with Amazing Lash Studios. Together these three are a dynamic team for creating memorable and fashionable events. Each guest brings insight on how to cover your live events and how to create successful event strategies.
I remember the first time I heard about #OCFW, I was so excited that my hometown, was finally going to have a space in the fashion industry. I started promoting the event before even reaching out to Kathy because I knew how under-served this market was. I believe this was back in 2014, during the time when I started working heavily with influencers to help promote my beauty clients products and consult with them on how to reach out to brands professionally for PR pieces. The times have definitely changed since then, with me at the forefront of each movement taking it all in.
I was recently asked if my tips on the show help with any business sector and strategy and not just with those entrepreneurs in the beauty wheelhouse - Absolutely! If you follow me, you know that I have deep roots within the beauty industry and my specialty is marketing for brands in this sector. However, my guests and I offer up tips that will help you grow your business regardless of your niche.
So, if you aren't in the fashion industry, but want to learn more about event marketing this episode is still for you! By listening to the show you will learn how to select sponsors that will resonate with your brand messaging and align with your target market, create and select appropriate and visually appealing venues, promote your event through influencer marketing, cover your live events with video content and educational scripts and much more.
What was your favorite tip that you heard in today’s show? Do you have any video applications that you would like to share? Comment below with your advice, feedback or questions.
To be a guest on the show, please contact Unite Socially.