The Skinny on Beauty
Avoiding 3 Common Social Media Marketing Mistakes

Avoiding 3 Common Social Media Marketing Mistakes

March 16, 2019

In our 37th episode of  The Skinny On Beauty Cheryl talks about 3 common social media marketing mistakes and how to avoid them.  The world of digital marketing is vast  It is easy to get lost in a million open tabs floating across your screen. It is even easier to get side-tracked, lazy and just plain frustrated with launching anything online. Would you agree?  Over the last 11 years we’ve seen a lot of mistakes made.  Our hope is that you will gain some valuable insights from this podcast that will save you time when building out your social media platforms. In this episode Cheryl covers the following mistakes:

1. Using Bots Or Trick To Gain Your Following

2. Self-Focused Content

3. Not Having a Why

If you liked this episode please take a moment to let us know by writing a review for us on iTunes. You can also now be mentioned on our podcast by taking a screenshot of this episode while you are listening and tagging us on Instagram!

Early-bird tickets are going on sale soon for our yearly #AffluentInfluenceSummit where more of this tips will be covered. Stay active for updates. 

If you haven't done so already head to our website, Unite Socially and download our free tips for growing your social media. 

Until next time! 

 

 

046: Using Google Analytics To Enrich Your Content

046: Using Google Analytics To Enrich Your Content

February 4, 2019

Working with both brands and influencers to help them launch their online business is something we are very fond of doing. Over the years of consulting, we've been asked several questions on how to successfully using Google Analytics to enrich content. One way is to get officially trained through their Analytics Academy.

Here you can receive a certificate of completion on any course by passing with a 80% of higher. Or, you can listen to this short podcast where Cheryl breaks down some very simple tips to guide you through to a better understanding and get you on your way.

 

In this podcast you will learn: 

1. What a bounce rate means.

2. Gain a clear understanding on how pages are performing.

3. The benefits of using a link shortener.

4. The one page on your website that should be clear and concise. 

A note on our podcasting event, we did just host our "How To Podcast" workshop.  However, we still have our upcoming Podcast Bootcamp which will provide you with one-on-one training on how to fine-tune your voice, interviewing style and 1 live podcasting session for you to leave with. Stay connected with us @unitesocially for details on the time and date. 

If you liked this episode, please let us know by leaving a review on iTunes or Podbean. It helps us reach more hungry entrepreneurs and offer them tools to drive a successful online digital marketing strategy. 

If you are interested in our mentorship program, THRIVE. Please email us at unitesocially@gmail.com to get on the mailing list for our launch date. 

If you liked this episode you may also like: How To Build A Retail Marketing Strategy

 

Business Exit Strategy With Sinead Norenius

Business Exit Strategy With Sinead Norenius

November 19, 2018

I had the pleasure of interviewing Sinead Norenius the self-proclaimed "Beauty Industry Grandma." I would have to agree with her on this title. Sinead is deeply rooted in the beauty industry and has developed to successful companies and their successful exits.  Listen to find out how you too can successfully build your own business exit strategy. Plus some very interesting tips on entrepreneurship and Sinead's personal journey on how she got her start in the beauty industry, which took me by surprise!  Now at the Pienza Collective, Sinead helps client navigate the ever-changing landscape of digital marketing. 

In this episode you will learn:

Why you should decide to sell or exit your business

What things need to align to make a successful business exit plan

How to get the word out that you are transitioning or selling

How to continue to have passion to create and build a business

If you liked this episode please leave a review to let others know. It helps support the show and gives us great insights on what content is working for you. We love hearing from you! 

 

 

 

How To Build A Retail Strategy with Lydia Vargo

How To Build A Retail Strategy with Lydia Vargo

October 17, 2018

Building a retail strategy in 2018 can be rough. Thankfully, Lydia Vargo of Chic Execs sat down with me to share her secrets for effective online strategies. 

Having multiple online forums and platforms where your product, service or personal brand can create engagement on is exhausting to say the least. Anyone who is an expert in public relations and digital marketing can relate. The beauty is in the formula. Creating synergy between what you offer and what your audience needs will help you from experiencing burn out. The areas that need improvement must be measurement and analyzed and then carefully executed. This is where experts like myself and Lydia come in.  

In this episode, you will learn how to:

1. The history of ChicExecs.

2. What a retail strategy is.

3. How to you decide what retail channels a product or service will be available in.

4. The importance of product placement. 

6. Insight into the development of a kick-ass PR kit. 

7. How social media weighs in. 

8. Tips to standing out above the competition. 

9. Why influencer marketing is needed in 2018 and beyond.

If you like this episode, please leave a review on iTunes.

If you haven’t already joined our private facebook group for additional support on show topics, entrepreneurship, marketing and to connect with other creatives please do so by requesting to join here.

To hear more successful entrepreneur interviews please follow us on the following platforms: PodbeaniTunes or Google Play.

Entrepreneur Guide To Being Successful

Entrepreneur Guide To Being Successful

January 30, 2018

Setting ambitious goals is part of a entrepreneurs job and having guide is just the beginning. Having goals aligned when starting a new year is a great way to set your intentions.  Today’s Skinny On Beauty podcast topic with OC Talk Radio is on personal development for creating positive change in the new year for yourself & your beauty business. With CEO's Cheryl Hawley's personal forecast on what’s to come for social media marketing in 2018.

Starting a new year is exciting! It allows us to pause and refocus our intentions. The problem we hear most often from entrepreneurs that we work with about new year’s resolutions is that they are not often met and then our very familiar friend, failure pays us a visit and attacks our entire mindset and plan for making positive changes. Therefore, we've aligned this episode to help you start with goals that are achievable. If you simply make the decision to apply yourself, New Year’s Resolutions can help you gain perspective and achieve goals that can make you a stronger individual both personally and professionally. Listen to the podcast below to hear our tips to help you stay more focused in 2018.

Guide To Becoming A Better Entrepreneur In 2018

1. Become A Leader

2. Charge What You Are Worth

3. Keep Up On Current Events

4. Learn Something New

5. Take Time For Yourself 

 

Hear Everything You Need To Learn On Entrepreneurship

1:04 Producing more shows on Personal Development.

2:09 Request for radio shows produced by Unite Socially.

3:45 Marketing your beauty brand online.

4:20 Follow our podcast Skinny On Beauty on various podcasting aggregate sites and applications.

5:22 New Year's resolutions can help you gain perspective and achieve your goals.

5:34 Guide to becoming a better and more successful entrepreneur in 2018.

5:45  Tip number one. Becoming a leader. Why it is important.

6:40 Tip number two. Charge what you are worth. How to overcome these fears.

8:20 What does self-esteem have to do with raising your rates.

9:50 Tip number three. How to keep up with current events. 

11:04 Tip number four. Learn something new. Ideas and inspiration for staying on top of your game. 

 

13:13 Tip number five. Taking time for yourself. How to create a successful work life balance. 

16:35 What trends are to come for social media marketing in 2018.

18:48 Developing mobile ready content. 

20:07 Inspirational quotes for entrepreneurs. 

If you are looking to produce your own podcast, create a skin care line or make a social change, my team and I would be happy to help you! Contact us today for a free consultation and strategy review. 

To be a guest on the show, please contact  us at Unite Socially. To be part of our private community and support the show please join us here.

To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms:  PodbeanSoundcloudiTunes or Google Play.

Curating Social Content For Your Fashion Show with RoseMarie Macklin

Curating Social Content For Your Fashion Show with RoseMarie Macklin

November 8, 2017

Fashion designer, RoseMarie Macklin shares her tips for curating social content for your fashion show on my latest episode of The Skinny On Beauty produced by Unite Socially

As a women I know what women go through to look nice and feel confident in what they wear. When I met fashion designer, RoseMarie Macklin the struggle for feeling sexy in swimsuit wear seemed a lot less dramatic!  

In this podcast we discuss social media tips for curating your fashion show content. So, if you are preparing for any type of event where you will be showcasing your products or fashion pieces and what tips on how to spread the word virally this podcast is for you. 

Rosemarie Macklin is a proud Jamaican women from the busy city streets of Kingston where fashion was an everyday aspiration. Rosemarie is a fashion designer and owns a boutique called Si Mee located in Las Vegas Nevada. She strives to design garments that can be worn by women who want to make statements.  Her designs are sought out through many Avant guard stores across the world. Si Mee Collection is a  brand for “women who make things happen.” 

I was honored to get to sit down with this beautiful women and talk about her goals as an female entrepreneur and get insights on how she made the bold decision to start to live her dreams at the young at of 50 years old.  

 

me_and_rosemarie_1mb.jpg

The entire show is jam-packed with great marketing strategies but here are some of my favorite questions & answers asked:

4:59 How did your passion for fashion begin?

19:52 What social platforms should you start showcasing your designs on? 

21:53 How long before you launch do you need to have your social strategy set up? 

22:37 What do you showcase on your Instagram stories?

24:14 Find out how to get a FREE Si Mee Collection piece sent to you!

26:37 How do you decide what photos to post during a fashion show?

27:48 Is using location on your posts important?

 

To be a guest on the show, please contact Unite Socially. To be part of my private community and support the show please join us here.

To hear more successful entrepreneur interviews please check out Skinny On Beauty on the following platforms:  PodbeanSoundcloudiTunes or Google Play

Listen to the podcast now!

If you liked this interview you might also like How To Get Subscribers To Your YouTube Channel

What was your favorite tip that you heard in today’s show? Please share any of your tips for curating engaging content on social media. Comment below with your advice, feedback or questions.

RoseMarie's Inspirational Quote:  “Life happens once and there's no redo so make it happen." 

 

 

How To Create & Edit Makeup Tutorial Videos With Erin Kelly

How To Create & Edit Makeup Tutorial Videos With Erin Kelly

July 11, 2017

VIDEO is the new buzz word! I know you have all seen the trends for video marketing across every major social media platform, but how do they do it without spending major bucks on a video editor? 

Erin Kelly is a makeup artist from North Carolina and is here to share her secrets to making affordable and engaging makeup tutorial videos.  Erin started her journey to become a makeup artist 5 years ago when she started attending The Academy of Makeup Arts in Nashville, Tennessee. Shortly after her graduation, Erin started posting her models and looks of the day on social media platforms. After gaining some new clients from posts on Instagram, she created a YouTube channel where she began to teach herself FinalCut Pro editing software.

In the interview below Erin shares what tools within the program she uses to edit her videos and tips on setting up the perfect booth for shooting your videos.  Lighting is everything when gaining the perfect shot because without the right lighting no one will be able to focus on what you are saying or doing.

I know that learning a new software program can be intimidating so, please feel free to also check out these great video marketing apps that might make it easier for you to create fresh video content. One that we both like is Hyperlapse. It will allow you to speed up your video so you may provide your entire look and post it on Instagram. Another great video app is Filmorago. This is comparable to iMovie and will allow you to trim, crop and edit your videos.

There are so many different options for creating video today, so finding the one that works for you shouldn't be hard. Following advice from professionals like Erin will help carve your path to success on both the editing and camera side of learning how to craft beauty tutorials that will educate and engage your fans. 

 

 

How To Launch A Successful Beauty App with Chad Law

How To Launch A Successful Beauty App with Chad Law

May 17, 2017

App development now that's a new thing for me! However, how to launch a successful beauty app (once the development is over) that is something I can talk about all day long. Chad Parker Law, VP of Sales & Marketing at Joiful shared the stage with me to discuss his expertise in this area.  Chad and I had the best time together inside OC Talk Radio's studio in Orange County, CA discussing anything and everything about digital marketing.

Are you curious on how to get started on your marketing efforts for a new application launch?  Or would like some fresh ideas on how to market an existing application and/or product?  Maybe you've tried a few techniques and they haven't been working for you.  If so, the podcast and video below will greatly help and inspire you to re-think your current strategies.

Chad shares with us the most common mistakes that "beautypreneurs" aka marketing professionals in the beauty space make when doing their product development. These fresh out of the box ideas will help you target your online consumer. He gets excited to share his passion for helping entrepreneuers look fabulous through Joiful's services, which we all could benefit from.

Plus, learn Chad's "kissing cousins" technique in marketing and how to break down your branding to niche consumer markets so you are speaking directly to your audience and meeting their needs.

Joiful offers beauty & wellness services for busy professionals.  They launched late last year (2016) in Los Angeles,CA and have now spread their much demanded services to reach the Orange County market. Imagine the possibilities of having a beauty or wellness service come to where you are! For all my Skinny On Beauty listeners and readers enjoy 50% off until June 15th by using promo code: SKINNY50. To download the app and get started just search for "Joiful App" within your Google Play store.

You may also watch the live interview. ---> http://bit.ly/2rr9kz7

What was your favorite tip that you heard in today’s show? Do you have any successful social media marketing tips to share? Comment below with your advice, feedback or questions.

To be a guest on the show, please contact Unite Socially