The Skinny on Beauty
Branding In The Beauty Industry With Megan O’Brien

Branding In The Beauty Industry With Megan O’Brien

December 2, 2015

Meet Megan O’Brien. She is the founder of Beauty Brander, a full service marketing and PR company that specializes in beauty, beverage, lifestyle, fashion, and celebrity collaborations. Read ahead as she shares how she went from the founder of the #1 beauty review blog in the county to the founder of a successful marking service.

Back in 2005, Megan launched the first makeup blog around, Meg’s Makeup. The idea blossomed when she realized that the only makeup reviews available were the ones coming from Amazon. Since then, she has gained over 10,000 readers and followers on her blog and has gotten to opportunity to meet and connect with some of the most elite beauty professionals around.

Utilizing her talents, skills, and love for cosmetics she created Beauty Brander. Basically, if you have a product, an idea, or need any advice on how to improve your beauty creations then Beauty Brander is the place to go. From the concept, to copywriting, marketing, getting it on the shelves, or getting it on the air, this company can help you through it all. One of the most important advice Megan shared is that in order to have a successful product, make sure that it's a product that will stand out. People want something that is new to the table.

A product she is currently working with, youthH2O. For those of you who have not heard about them, it is a one shot superfood drink that helps enhances hair, nails, and skin glow. It contains organic ingredients such as camu camu, a fruit with one of the highest vitamin C properties, purple corn that is packed with antioxidants, and maca. When she was first presented with this product, one of the problems they faced when marketing youthH2O was the taste. With time and collaboration, they were able to come up with its delicious new flavor, Blooming Apple, which is said to taste similar to Jolly Rancher’s sour apple. Megan recommends to mix the blooming apple with vodka and some ice to create the “youth-TINI.”

Another product that Megan talks about is called VanishMax. It is known as the fastest weave removal system in the world because the string that attaches the weave is pear-based and can be easily dissolved with the supplemental spray.

Find out more about Megan's tips to making it to the top, what makes her tick and her all time favorite quote by listening to her interview below.

Lea Frazier: Secrets For Being A Successful & Happy Entrepreneur

Lea Frazier: Secrets For Being A Successful & Happy Entrepreneur

January 8, 2014
I had the pleasure to sit down with Lea Frazier from High Heeled Style & Think Brite Be Brite on goal setting, the key to happiness & the art of blogging! 
Lea is a successful fashion & inspirational blogger.  Lea's company Think Brite Be Brite (TBBB) believes everyone has what they need to sustain happiness.  However, it does require some work!  Not to worry, her courses have already been tested, compiled & ready to deliver you personal results.  All you have to do is be willing to take the time discover YOU!
Listen to Lea's journey as a blogger & entrepreneur.  Find out why she started her fashion blog and the benefits that transpired from it.
What do you do to stay inspired or maintain a positive outlook?  
Share your advice in the comment section -  I'd love to hear them!
Thank you for stopping by The Skinny On Beauty.  Until next time, stay beautiful Orange County!
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Sheila Arkee from Painted Ladies: How to Monetize Your Beauty Blog

Sheila Arkee from Painted Ladies: How to Monetize Your Beauty Blog

January 5, 2014

My most informative chat yet with Sheila Arkee from Painted Ladies on how to monetize your beauty blog!  Tips and tricks on getting started in the blogging industry.  Learn some of the best ways to make money from your beauty blog!