The Skinny on Beauty
Episode 49: Using Podcasts To Grow Your Business

Episode 49: Using Podcasts To Grow Your Business

May 29, 2019


Cheryl Hawley shares 4 tips on how to grow your business through podcasting.

In a world where Instagram is the main social app to search for and find not only influencers but joint ventures have you ever wondered how to stand out from the crowd? Well, we have a couple pointers for you in this podcast. Spoiler alert, you have to think about content that will boost your engagement.

Whether you are on the consulting side of things as a entrepreneur looking for more work and partnerships. A brand looking for more influencers and collaborations or a influencer looking to build your credibility and content marketing - Podcasting is a great tool for you to use.  In this 49th episode Cheryl tells you why. 

These tips are not to tell you how to start your own podcast.  If you are interested in launching your own podcast and are local to Orange County, please check-out Cheryl's podcasting bootcamp.  If you aren't local and still want to learn how to podcast, join Cheryl's waitlist for her online podcasting course here. More details coming soon. 

What we have for you today is how just being a guest on someones podcast can grow your business, reach and credibility with the right strategy and mindset in place.

For insider tips surrounding this and all podcast episodes, sign up for our newsletter at Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or #theskinnyonbeautypodcast - formally, #skinnyonbeauty. Every month we announce one lucky and active listener to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at

Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.

How To Incorporate Influencers Into Your Marketing Strategy

How To Incorporate Influencers Into Your Marketing Strategy

May 11, 2018

Today we will talk about influencer marketing and how to incorporate it in with your entire marketing strategy. A few weeks ago I did a show on how to work with influencers and received some great feedback from you.  Some of you even took advantage of our influencer tool on how to vet and pitch influencers. During this time I got a lot of feedback on delivering the next steps.  How then do you use influencers to work with your brands marketing strategy? This show will disscuss just that.

In this episdoe you will learn not only how to incorporate influencers into your marketing strategy but three personal development tools that will help you squeeze more out of the day. 


Skip to the talking points you want to hear by checking out the lineup below. 

3:11 How to promote your product or service with influencers

5:33 How to have your product stand out to influencers

7:10 Creating photo ready spaces

9:57 Be a transparent brand

11:17 The 4 P’s of Marketing

11:52 Three Goals to help you achieve a better you

16:25 How to make fear your friend.

17:30 Show quote for motivation.

To be a guest on the show, please contact us here at Unite Socially. 

To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms:  PodbeanSoundcloudiTunes or Google Play.  


How To Work With Influencers

How To Work With Influencers

March 22, 2018

Today on the Skinny On Beauty radio we will be talking about how to work with influencers,  Plus another special topic on successful business building for busy entrepreneurs with 6 habits for starting the morning off with success.

How do you attract influencers to want to work with your beauty brand?  We are glad you asked! This is the hot ticket right now especially after the latest Nielsen report on the power of podcasting. Today's influencer and advertising medium is expanding and broadening to help you reach your target audience.

In this episode you will learn tips on building the right brand messaging and image to work with targeted influencers and personal development tips to help you be a happy and successful entrepreneur.

1:45 What does having your website up-to-date have to do with working with influencers. 

3:20 Tips for branding yourself online and posting accurately to each social platform. 

7:30 How to boost your engagement on your blog and other website assets.

9:00 How to align with the right influencers for your brand.

11:45 How should you vet your collaborations?

18:00 6 habits for a successful morning as an entrepreneur.

18:10 Social Media Marketing World conference. 

If you are looking to produce your own podcast, need help with marketing your beauty brand or need help with social media strategy, my team and I would be happy to help you! Contact us today for a free consultation and channel review.

To be a guest on the show, please contact  us at Unite Socially. To be part of our private community and support the show please join us here.