Building Your Cannabis Beauty Brand

February 23, 2018

We know by now you have heard that cannabis for adult use is legal under Prop 64 which in turn has caused the cannabis industry to take off! On the Skinny On Beauty podcast today we brought in International business strategist, Simone Cimiluca-Radzins of Kalogia to take us deep into this topic and help us uncover how to stand out as a beauty cannabis brand in 2018.

Cheryl Hawley (left) with Simone Cimiluca-Radzins

In this episode you will learn:

3:00 How Simone got into the cannabis industry

6:00 Podcasting & Cannabis Talk

7:45 What is Cannabis Women Empowerment Summit (CWES)

12:00 Financial Freedom Roadmap in the cannabis space.

13:40 What does compliance mean for the cannabis industry?

16:00 Difference between THC and CBD.

17:33 Compliance for CBD products.

19:00 Risk on a Federal & State Level

22:00 How to Connect with other cannabis brands. 

29:00 How to gain financial freedom as a cannabis beauty brand.

32:50 4 pillars to building your business. 

33:25 What does tech have to do with building a cannabis brand?

38:00 Favorite entrepreneur quotes

Listen To The Show Now!

If you are looking to produce your own podcast, need help with marketing your cannabis beauty brand or need help with social media strategy, my team and I would be happy to help you! Contact us today for a free consultation and channel review. 

To be a guest on the show, please contact  us at Unite Socially. To be part of our private community and support the show please join us here.

To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms:  PodbeanSoundcloudiTunes or Google Play.

How To Cover Your Live Events With Kathy Marino

September 6, 2017

Fashion is big business! Promoting and scaling your fashion events is bigger business. On my latest podcast, I sat down with Kathy Marino of OC Fashion Week, Raad Ghantous, founder of RG & A and Kimberly Hoang with Amazing Lash Studios. Together these three are a dynamic team for creating memorable and fashionable events. Each guest brings insight on how to cover your live events and how to create successful event strategies.

I remember the first time I heard about #OCFW, I was so excited that my hometown, was finally going to have a space in the fashion industry. I started promoting the event before even reaching out to Kathy because I knew how under-served this market was.  I believe this was back in 2014, during the time when I started working heavily with influencers to help promote my beauty clients products and consult with them on how to reach out to brands professionally for PR pieces. The times have definitely changed since then, with me at the forefront of each movement taking it all in.

I was recently asked if my tips on the show help with any business sector and strategy and not just with those entrepreneurs in the beauty wheelhouse - Absolutely! If you follow me, you know that I have deep roots within the beauty industry and my specialty is marketing for brands in this sector.  However, my guests and I offer up tips that will help you grow your business regardless of your niche.

So, if you aren't in the fashion industry, but want to learn more about event marketing this episode is still for you! By listening to the show you will learn how to select sponsors that will resonate with your brand messaging and align with your target market, create and select appropriate and visually appealing venues, promote your event through influencer marketing, cover your live events with video content and educational scripts and much more.

OCFW is going on now! To get your daily fast pass ticket read what Kathy says in the comment section on this post. To purchase your ticket, check out the the scoop here.

What was your favorite tip that you heard in today’s show? Do you have any video applications that you would like to share? Comment below with your advice, feedback or questions.

To be a guest on the show, please contact Unite Socially.