Interviews with leading experts in the beauty wheelhouse on building a successful brand through digital and influencer marketing.
Episodes
Wednesday Sep 12, 2018
Wednesday Sep 12, 2018
How many of you know that branding is more than just having a logo for your product or service? If you are one of the lucky few that knew this, give yourself a pat on the back!
Marketing expert, Kendra Losee of Mota Marketing, sat down with me to talk about the essentials of branding. If you want to know how to align your brand in front of the right audience this episode will tell you how to do that. If you want to understand more about how to personalize your brand to speak to your current customer base, this podcast covers that.
Kendra takes us through her own personal experience with corporate branding and how they won her over through simple tricks that anyone can do. You don't always have to have a large budget to make an impact. Getting your brand identity on track can happen with just a few shifts in how you approach your consumer and how you deliver your brands messaging online. It starts with a little willingness and a lot of listening.
What we cover:
How Kendra found her passion with Cannabis marketing
Keystones for personal branding
How to speak to your audience
What platform(s) should you be marketing on
How collaborating with others is a win
Kendra's favorite quote
Friday Feb 23, 2018
Friday Feb 23, 2018
We know by now you have heard that cannabis for adult use is legal under Prop 64 which in turn has caused the cannabis industry to take off! On the Skinny On Beauty podcast today we brought in International business strategist, Simone Cimiluca-Radzins of Kalogia to take us deep into this topic and help us uncover how to stand out as a beauty cannabis brand in 2018.
Cheryl Hawley (left) with Simone Cimiluca-Radzins
In this episode you will learn:
3:00 How Simone got into the cannabis industry
6:00 Podcasting & Cannabis Talk
7:45 What is Cannabis Women Empowerment Summit (CWES)
12:00 Financial Freedom Roadmap in the cannabis space.
13:40 What does compliance mean for the cannabis industry?
16:00 Difference between THC and CBD.
17:33 Compliance for CBD products.
19:00 Risk on a Federal & State Level
22:00 How to Connect with other cannabis brands.
29:00 How to gain financial freedom as a cannabis beauty brand.
32:50 4 pillars to building your business.
33:25 What does tech have to do with building a cannabis brand?
38:00 Favorite entrepreneur quotes
Listen To The Show Now!
If you are looking to produce your own podcast, need help with marketing your cannabis beauty brand or need help with social media strategy, my team and I would be happy to help you! Contact us today for a free consultation and channel review.
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To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms: Podbean, Soundcloud, iTunes or Google Play.